Boyfriend Tee Body Innovation

Womens Tee Silhouette expansion

Supported the development of a relaxed boyfriend-fit silhouette to diversify the women’s tee assortment. Partnered cross-functionally to refine proportion, sleeve length, and graphic scale, ensuring both trend relevance and brand alignment. The style strengthened the core lineup and increased engagement in novelty programs.

All images belong to Vineyard Vines.