Led the creative development and design execution of a multi-category National Cocktail Day program, spanning graphic tees, embroidered hats, and polos. Defined the visual direction and ensured consistency across silhouettes, genders and embellishment techniques. Partnered cross-functionally to bring the seasonal concept to life, delivering a cohesive and commercially impactful capsule.

Capsule ran for 5 days and generated 75% more in revenue than the previous years sales.