Cropped Tee Launch

Womens Tee Silhouette expansion

Spearheaded the development of a new cropped tee body, identifying a market opportunity for a more trend-forward silhouette within the brand’s assortment. Led fit direction, graphic placement strategy, and cross-functional collaboration through development and production. The style quickly gained traction, becoming a top-performing body and expanding across multiple seasonal deliveries.

All images belong to Vineyard Vines.